{"id":22,"date":"2019-01-03T23:44:46","date_gmt":"2019-01-03T23:44:46","guid":{"rendered":"https:\/\/www.purplemulch.com\/?page_id=22"},"modified":"2026-07-03T00:36:10","modified_gmt":"2026-07-03T00:36:10","slug":"about","status":"publish","type":"page","link":"https:\/\/www.purplemulch.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;on|on|&#8221; admin_label=&#8221;Section &#8211; Computer only&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/www.purplemulch.com\/wp-content\/uploads\/2019\/02\/Dig-Deep-2000&#215;811.jpg&#8221; background_position=&#8221;top_right&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header background_overlay_color=&#8221;rgba(255,255,255,0)&#8221; admin_label=&#8221; Computer only &#8211; We dig deep photo\/caption&#8221; _builder_version=&#8221;4.16&#8243; title_font_size=&#8221;27px&#8221; title_line_height=&#8221;1.3em&#8221; background_color=&#8221;rgba(196,196,196,0)&#8221; custom_padding=&#8221;175px||200px|&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><em><br \/><strong>&#8220;I help you learn to dig deep and discover the changes your ideal customer seeks.&#8221;<\/strong><\/em><br \/><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2014 Barbara Dawson<\/strong><\/h1>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fef8e6&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;We seek to inspire change&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;15px||15px|&#8221; custom_padding=&#8221;15px||15px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"font-weight: 400;\">I seek to inspire change in people I have the honor to work with &#8212; the lives I touch.<\/span><\/h1>\n<p class=\"p1\">Authentic Communication though the Sales Cycle<\/p>\n<p>You may ask, &#8220;What is that?&#8221; \u00a0<\/p>\n<p class=\"p1\">I teach those who are looking to improve their sales results to practice four primary skills:<\/p>\n<p>1) Ask more questions! \u00a0If you find yourself talking more than the person you are trying to sell to, stop! \u00a0Think of the acronym: \u00a0WAIT (Why Am I Talking).<\/p>\n<p>2) As much as possible, make your questions &#8220;open-ended.&#8221; \u00a0Those are questions that you cannot answer with a yes or a no.<\/p>\n<p>3) When you get an answer, pause, reflect and re-create what your potential buyer said. If at all possible, connect with the emotion that they are answering with.<\/p>\n<p>4) Ask another question for clarity, or to move the conversation forward &#8212; go three levels deep. \u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Your ideal life&#8221; _builder_version=&#8221;4.27.7&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1>How do I do it?<\/h1>\n<p class=\"p1\">I facilitate workshops, 1:1 coaching, and team building.<\/p>\n<p>You&#8217;ll notice I don&#8217;t use the word &#8220;teach,&#8221; though that does happen. \u00a0What I do is, engage you in contributing to building your knowledge.<\/p>\n<p>You&#8217;ve probably heard some phrase like this:<\/p>\n<ul>\n<li>Tell me and I&#8217;ll forget.<\/li>\n<li>Show me and I&#8217;ll remember.<\/li>\n<li>Let me do it, and I&#8217;ll own it.<\/li>\n<\/ul>\n<p>That is how I teach. \u00a0I&#8217;ll start by modeling an effective behavior. Then I pair people up &#8212; whether in person or on a Zoom call (break-out rooms are great!). I have you practice the process!\u00a0<\/p>\n<p>People don&#8217;t learn new skills without a hands-on, experential learning approach. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fef8e6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#6A3B9B&#8221; divider_weight=&#8221;16&#8243; _builder_version=&#8221;4.16&#8243; height=&#8221;17px&#8221; custom_margin=&#8221;10px||10px|&#8221; custom_padding=&#8221;10px||10px|&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;What we do&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#fef8e6&#8243; custom_padding=&#8221;0px||0px|&#8221; global_module=&#8221;509&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;42%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.purplemulch.com\/wp-content\/uploads\/2026\/06\/624-to-626-workshop.png&#8221; title_text=&#8221;6:24 to 6:26 workshop&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I help you learn to dig deep and discover the changes your ideal customer seeks.&#8221;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2014 Barbara DawsonI seek to inspire change in people I have the honor to work with &#8212; the lives I touch. Authentic Communication though the Sales Cycle You [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>Content to come<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201cI help you learn to dig deep and discover the changes your ideal customer seeks.\u201d \u2014 Barbara Dawson I seek to inspire change in people I have the honor to work with \u2014 the lives I touch. 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